Golos
Golos is a young political party in Ukraine, founded by the famous singer Svyatoslav Vakarchuk on the eve of the 2019 parliamentary elections. After two months of active campaigning, the party entered parliament, and 20 members became MPs. For two years, I worked in the communications team as the Head of Digital at the main office.
Leading the party’s digital division, I had the opportunity to work with a team of talented content creators, designers, photographers, videographers, and developers. One of our main daily tasks was ensuring content production for digital platforms, including social media and multiple websites nationwide. I also coordinated the development of special digital design and motion projects, the development and execution of digital campaigns and communication strategies on the eve of the parliamentary and local elections, collaborated with external contractors and agencies, set tasks, oversaw project execution, and reviewed deliverables, and collaborated with development teams to integrate design seamlessly into the final product. Thanks to new communication formats and continuous production of creative solutions, overall reach achieved millions of weekly interactions.
Below are just a few examples of the team’s work. Credits go to the extraordinary team of creatives I was lucky to work with.
We also established a dedicated video studio within the party office and coordinated live broadcasts. Additionally, we launched a podcast studio
Credits to videographers Maks M., Nikita M., regional creatives and content producer Yuriy S. We also produced over 30 films during the three-week all-Ukrainian tour with MPs, accumulating millions of views.
We paid a lot of attention to visual communication. Therefore, graphic solutions were our hallmark, which distinguished the party significantly from others in Ukraine.
