Ukrainian Scouts in the UK

Plast is a Ukrainian scouting organisation with thousands of members worldwide. Throughout its 110-year history, the communication teams in over 30 countries where Plast operates have each interpreted the fundamental visual elements uniquely, leading to inconsistencies and a lack of visual cohesion.

Our task was to analyse all these interpretations and develop a unified system of visual guidelines that designers across different countries can use to ensure visual consistency. This comprehensive approach not only preserves the unique identity of Plast but also strengthens its global brand coherence collected in the brand book for global use.

We have successfully implemented a new brand identity by developing the website for the Ukrainian scouts in the United Kingdom from scratch. Additionally, we have also revamped the website for the local London branch. These two websites serve as prime examples of the new visual approach, which is to be implemented across our organisations worldwide.