Scout Association, 1st London Plast

For this project, we conducted a comprehensive digital development strategy for the rapidly expanding scout branch of the London branch of Plast, Ukrainian scouts. We undertook a complete overhaul of the branch’s online presence by replacing an outdated website with a newly designed one from scratch. The user-centric design process involved in-depth analysis, ideation, wireframing, design development, coding, and optimisation. Besides the website and main visual guidelines, we designed social media templates for a consistent and visually appealing brand representation across a range of channels. As a result, the engagement increased by 400% in the first month.