Floyds Care

Floyds Care is a fictional client-centric dermatological clinic. The concept was created for my dissertation as part of the MSc major project in Digital Design & Branding at Brunel University London. The work on this project spanned 2 months. It included problem research, comprehensive brand identity development, 3D interior modelling, website creation, mobile app redesign, and the development of marketing materials to promote the idea and document each step for the academic report.

Brand Guidelines

Mobile app

The primary focus revolved around a comprehensive redesign and adaptation of the application per the Floyds.care brand guidelines. The work continued within Figma, primarily involving enhancements to mechanics and user interactions. The interface underwent a complete transformation, including replacing colours, fonts, icons, and images.

Marketing materials

The marketing strategy of Floyds Care Clinic aims to educate on skin disease risks. Through a national campaign online and offline, the idea is to highlight potential concerns and leverage targeted advertising messages to attract a substantial number of individuals seeking a diagnosis. This case embodies a mutually beneficial approach – early diagnosis serves as disease prevention and a means to acquire new clients for an extensive network of clinics.