Hi there! I’m a digital expert currently living in London. I have 10+ years of substantial professional experience in digital marketing and branding. Leading teams of up to 100 people, I have successfully released dozens of projects for government, non-profits and businesses around the globe. My expertise covers web design, marketing, video production, photography, social media, and communications.
Digital design and video production are what I encounter every day during my work, and they are crucial for a sustained brand. The qualifications I got resulted from my hard work full of experience and mistakes. Therefore, the possibility of learning from prominent digital experts worldwide was the primary reason for applying for MSc in Digital Design and Branding at Brunel University London as a Chevening Scholar.
I was on a team of 3 to create and run the official accounts of Ukraine. A couple of times, Twitter @Ukraine smashed up russian ones, and we had massive support from millions of people abroad. Hundreds of respected media wrote that Ukraine won the episode of the information war against Russian propaganda due to a series of tweets. Despite lacking resources, this case is an excellent example of how good communication skills can change the game.
Photography has been my primary hobby since early 2000. Permanent practice is essential for all creative approaches and directly correlates with the best results in all outcomes. Therefore, I invest as much time as possible to sustain my photography practice and regularly contribute to free photo stocks, gaining millions of views and monthly downloads.
Working with various teams, I always tried to create a sustained branch for video production. Not only because it is an integral part of any digital product and advertisement but also because I always had the opportunity to grow with professionals from whom I learned a lot.
A clear understanding of UI/UX principles is crucial for creating a consistent contemporary product. You can’t solve a problem which doesn’t exist. Digital design today is not only about fancy fonts and colours. It is mainly about a user and the specific issues good designers try to solve. My experience creating dozens of websites, applications and online games gave me a clear understanding of eliminating my clients’ problems and providing practical solutions.
I worked with communication teams of courts, government and public services in different countries for several years. They all have enormous potential to get better in digital communications in particular. However, in most cases, their knowledge doesn’t meet their professional needs, and they must prepare to face real challenges. My business’s educational direction focuses on building public institutions’ communication capacity. I’ve already held dozens of training courses and keep doing this, as this is a social responsibility of my business and a long-term goal, I’m committed to.